For cosmetics, packaging is its image design. Cosmetic packaging looks very high-end, which is naturally very attractive to girls. An excellent cosmetic packaging design can not only make girls fall in love with it crazily, but also provide consumption. The person conveys the brand image and brand story. If you want to sell unknown cosmetics, you need to consider the following factors when designing cosmetics packaging.
1. Target customers in the cosmetics market
Cosmetic packaging design is aimed at customers, so it is necessary to understand the target customers in the market. Many people think that cosmetic customers are women. In fact, many men also know cosmetics. If the cosmetics produced by the company are mainly developed for men, then in product packaging It needs to conform to the male aesthetics.
2. Packaging conveys brand information
If you want cosmetics packaging to convey the correct brand information and allow consumers to understand the company more intuitively, more appropriate logo elements must be incorporated into product packaging. For example, the brand story of a company is very moving, and the brand story can be incorporated into the packaging. Perhaps many consumers are moved by the brand story to buy the cosmetics.
3. Cosmetic packaging layer
Cosmetic packaging design is generally divided into outer packaging box and inner tray. Here, the outer tray refers to the outer packaging that consumers see when purchasing cosmetics, while the inner tray refers to the storage of cosmetics. When designing these two parts, you need to Full consideration of various factors. For example, is the ratio of the size of the packaging box and the size of the inner tray correct? Whether there will be bumps during transportation.
4. Packaging key information
Regardless of the shape of the packaging box, the packaging cannot be left blank. This is because each cosmetic has its own identity information. In addition to the brand LOGO on the packaging, it is also necessary to put the product parameters so that consumers can pass the parameters on the packaging. You can know the characteristics of this product and whether it is suitable for your own use.
5. Cosmetic packaging color matching
A large cosmetics company has a large number of cosmetics brands. In order to differentiate these different brands of cosmetics, the color of cosmetics packaging can be slightly changed. In terms of packaging color matching, it can be matched according to the characteristics of the product and the color of the product's brand logo. , Be careful not to use too much color, it will appear very messy.
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